The furor over bear farming in China continues to grow - with amazing people here inventing ever more creative ways to get the message out.

Skyline, a young and incredibly talented rock group at Nottingham University, Ningbo, China have written and produced a song track and video clip that beautifully and profoundly speaks for the bears.

Please spare a couple of minutes to watch "Moon Bear - Where Luna Awakened" and then please, please forward to everyone you know. Watch the clip here.

The crescendo grows and Animals Asia is proud to stand behind the people of China calling for bear farming to end.