Our Approach

Change through empathy

We work with animal ambassadors who embody the ideal that empathy for one animal can evolve into empathy for an entire species and ultimately for all species.

Negotiation

We take a non-partisan, sensitive approach in working with governments, authorities, experts and local communities. We work with, not against, people to find sustainable solutions for all parties.

Education

We inform and empower local communities for the welfare of animals and people, promoting change at the grass-roots level. We promote alternatives to animal products for use in traditional medicine through our Healing without Harm campaign.

Investigation

We work with vet and bear-care teams, field officers and a network of research scientists, university students, pathologists and traditional medicine doctors to investigate the bear bile industry, the trade in cats and dogs for their meat, and cruelty to animals in captivity – and use this knowledge to fight against these practices.