Stars of fashion, music, comedy and tv have come together to raise awareness of bear bile farming in a project they're calling #BearRelief.

It's a name inspired by animal welfare charity Animals Asia's t-shirts that demand "Let a bear sh!t in the woods" - a call to end bear bile farming.

The stars involved include Sharon and Ozzy Osbourne, Simon Le Bon, Anthony Kiedis, Moby, Duff McKagan, and Steve-O, who feature in a print campaign of stunning black and white photographs shot by rock photographer Katarina Benzova.

Many of the famous faces feature in an accompanying tongue-in-cheek film directed by Shaina Danziger, which also includes acclaimed actor/comedian Matt Lucas. The campaign launches internationally on May 13, with the big reveal celebrated at an exclusive NYC party on May 18.

Says director, Shaina Danziger:

 "I knew this campaign had to be different. It had to be fun and engaging while also informative. So, I left all of the graphic images behind and worked on writing a script that was a little off-kilter and finding the talent that could not only sympathize with such an important cause, but were able to pull off something so tongue-in-cheek. We lucked out. Every single person in this PSA was a blast to work with and just 'got it'."

Photographer, Katarina Benzova said:

"People should know about this horrible practice. When we started the creative process for the campaign we wanted to do something a little different and work our way to people's hearts through laughter. It was a lot of fun to work with these celebrities. We hope that with their help and star power we can help put an end to bear bile farming."

Other stars who have also given their support to Animals Asia include Ricky Gervais, Olivia Newton-John, Ali MacGraw and Jimmy Page.

Animals Asia works in China and Vietnam to highlight the issue of bear bile farming.  In China over 10,000 bears are in bile farms where they face excruciating bile extraction on a daily basis for use in traditional medicine. In Vietnam there remains over 1,200 bears being farmed. Alongside raising awareness of the bears' plight, Animals Asia has rescued over 500 bears who it cares for in sanctuaries in China and Vietnam.

Supporters are being asked to visit the website www.bearinthewoods.org to pledge their support to end bear bile farming.

Animals Asia founder and CEO, Jill Robinson MBE said:

"When we first started campaigning against bear bile farming it was a dark secret.  The huge progress we have made has mirrored the growing awareness of the issue. Now within Asia and across the world we are millions strong. We are indebted to the work of these incredible people who have come together to give their time for the bears. We ask that others also pledge to join via our website."

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